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STORK CLUB x Universität Groningen | Whiskey der Zukunft

What does the whiskey of the future look like?

STORK CLUB and the University of Groningen have together developed a vision of the future of the spirits world.

The Future of Spirits

STORK CLUB x University of Groningen

The whiskey industry is changing rapidly with the rise of New Wave Whiskeys, and the entrance of a new set of consumers into the market (so- called Urban Drinkers). The Urban Drinkers have very different preferences and priorities compared to previous consumer groups, and it is notable that most of these preferences actually drive the development of each of the dimensions chosen.
The following report has evaluated and analyzed the expected development of customer preferences with the rise of new consumer groups and against macro-trends in society. Based on the outcomes of these preferences, the other aspects have been evaluated and analyzed (being sustainability, Web3 and retail & distribution). The main sources of information in this project are interviews with industry experts, university professors and available data sources online. The main findings are summarized below:

Customer Preferences:
- Customers want higher quality products that emphasize conscious consumption.
- Customers want an experience, not a product

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Sustainability:
- Biggest share of emissions appears to come from production process of whiskey, potential lies in electrification and reduced energy use
- Waste streams can be converted into valuable new products, for example biogas
- Packaging also has significant impact on sustainability of whiskey, switching to a more sustainable alternative could improve that

Check out our commitment to carbon neutrality and our new Organic Rye Gin

Web 3.0:
- Virtual, Augmented and Extended Reality will become more important in creating meaningful connections between brands and consumers
- NFTs will further develop in the upcoming ye ars, and start to play an important role in digital-physical interactions

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Distribution:
- E-Commerce will continue to thrive, giving rise to hybrid shopping experiences
- Customers seek information and education, offering potential for (local) specialty stores
With the rise of conscious consumption and education, potential read in member clubs

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Konsumentenwünsche ändern sich

Jede Generation wertschätzt und sehnt sich nach unterschiedlichen Sachen. So strebt die Zielgruppe der Zukunft, die Generation Z, beispielsweise nach einem äußerst bewussten Konsum hochwertiger Produkte und sehnt sich nach Erfahrungen, die über das reine Produktbesitzerlebnis hinausgehen.

STORK CLUB Rye Whiskey ist im Bereich (Ultra-)Premium Whiskey angesiedelt, und mit dem in 2021 gegründeten STORK MEMBER CLUB haben wir für Whiskey-Begeisterte eine Gemeinschaft und Erlebnisse die den Whiskeygenuss überschreiten ins Leben gerufen.

STORK MEMBERS CLUB

Nachhaltigkeit ist unverzichtbar

Wer die Bedeutung von Nachhaltigkeit nicht mitbekommt, verpennt ganz einfach das Leben. Ist man als Unternehmen nachhaltig oder gar klimapositiv, gilt es heute noch als Unterscheidungsmerkmal, aber in 10 - 20 Jahren wird es, so zeigen Untersuchungen, eine Notwendigkeit sein.

Als noch junges Unternehmen haben wir von STORK CLUB uns zum Ziel gesetzt bereits 2024 ein klimaneutraler Betrieb zu sein.
Bereits jetzt gleichen wir durch unseren Partner Planted den kompletten CO2 Ausstoß unserer Mitarbeiter aus. Im Bereich B2B & Gastronomie reduzieren wir den Verpackungsmüll, zusammen mit ecoSPIRITS, und ersetzen die “Single Use”-Flasche durch 4,5L Mehrweg-Glasballons, in einer Kreislaufwirtschaft. Seit 2022 haben wir eine Bio-Zertifizierung und haben unseren ersten Bio Whiskey zur Reifung abgefüllt und den STORK CLUB Bio Rye Gin auf den Markt gebracht, welcher auch noch klimaneutral ist. Das hat uns sogar der TÜV bestätigt!

STORK CLUB BIO RYE GIN

Web 3.0 wird die Zukunft des Internets

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Still In Cask

Whiskey in der Blockchain

Einzelhandel & Vertrieb werden "Phygital"

Use these blocks to share your brand's story. You can focus on a particular collection, a product detail, or even embed a video. Use these blocks to share your brand's story. You can focus on a particular collection, a product detail, or even embed a video. Use these blocks to share your brand's story.

You can focus on a particular collection, a product detail, or even embed a video. Use these blocks to share your brand's story. You can focus on a particular collection, a product detail, or even embed a video. Use these blocks to share your brand's story.

Use these blocks to share your brand's story. You can focus on a particular collection, a product detail, or even embed a video. You can focus on a particular collection, a product detail, or even embed a video.

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